Wednesday, July 6, 2011

Oh, Those Sneaky Villas...


46 ELUSIVE PRIVATE POOL VILLAS
BY THE HILLY NATURESCAPES.

Say again?

I can't, for the life of me, figure out the type of villas the developer is trying to market. What kind of abode is an elusive villa?

Exclusive villas I can comprehend; so are villas with their own private pools. Elusive villas, on the other hand, have that 'deceptive' feel about them.

Let's check out what 'elusive' means. Chambers Synonyms and Antonyms defines 'elusive' as (among others) baffling, evasive, illusory, indefinable, intangible, puzzling, shifty, slippery...

A criminal on the run is elusive, sneaking this way and that to avoid getting caught. One wonders why villas need to cower and creep as well. 

Perhaps all that the developer means is that the villas are secluded, away from prying eyes. If true, say so lah, why get your knickers in a twist over something so simple.

Now let's move on to "Hilly Naturescapes", where these sneaky villas will take root. What the blazes are hilly naturescapes?

If the villas are to be built on a hillside, by a hill, on a hilltop, down a hill or even burrowed under a hill, why not say it as it really is instead of using such convoluted spiel.

Residences like the ones touted above, limited in number and with individual swimming pools too, don't come a dime a dozen.

It wouldn't be too far-fetched to assume each unit would cost at least a couple of million ringgit.

It's niche marketing at best, targeting at a very select crowd, so the developer should have been a bit more meticulous with their ad materials. 

This banner ad is one of a few erected all over my backyard of Taman Tun Dr Ismail. Malu lah...

12 comments:

an0nymous-ign0ranus said...

i saw the same ad too, and thought they had missed out the letter X. elusive - hard to find, how to buy la. heh heh.

Kama At-Tarawis said...

A-I... hahahaha, ya la, hard to find how to buy? LOL

Rose said...

salam kak kama...haha..saw it last weekend.sakit perut imran gelak.masalahnya memang banyak pemaju yang rasa depa hebat, konon-konon nak bagi bunyinya canggih tapi akhirnya jadi kelakar atau jauh menyimpang.u should see the ad copies i got :P

Anonymous said...

Puteri,

I think they meant exclusive, obviously the advertising agency is very careless with the copy. But these days, it is very common to find such glaring errors.
NanaDJ

wanshana said...

Hehehe... Like that damned elusive Pimpernel? :)

Kama At-Tarawis said...

rose & nana - tulah.. such shoddy work, entah agency manalah punya kerja.

shana - i'm only worried about the elusive pimple, sometimes at the most unbecoming places.. LOL

─╣aptop™ said...

The elusive pools. Quite apt for sneaky villas ;-)

Cat-from-Sydney said...

Aunty Puteri,
I've seen an ad that says "Semi-Designed Houses for Sale". Does that mean that the houses were not fully designed? Like developer design half and buyer completes it? Perhaps what they really meant was semi-detached houses. I guess many people have heard/used semi-d without really knowing what the "d" stands for. Adoi...jadi kucing lagi baiklah. har har har *evil laughs*

mamasita said...

hahaha..patutlah you bengang..belakang backyard you..hehehe

And I know you can get a migraine very easily if the English can give you convulsions and make your head twirl.:D

ninotaziz said...

The copywriters of this ad did not read Nancy Drew when they were young...

Aida Marie Mohamad said...

Kak Puteri, that's mean (my most hated phrase ever!) villa tu main sorok-sorok laa...

Main tibai je these flers, never check spelling one hoh? Let's form a Stickler's Club nak? We get marker pen and spray cans in various sizes then go round correcting mistakes. Bila lapar dan haus kita singgah Secret Recipe.

Kama At-Tarawis said...

isyy aida.... are you enjoy??? LOL